When starting a new business, you want to be sure that you are addressing a business problem that you are the single best person on the planet to solve. One way that VCs like to express this concept is with the term founder market fit. It’s one of my personal favorite things to look for...Read More

You probably have a business idea rattling around in your brain. It is probably making so much noise that you can’t think of anything else. You are sure you have the killer idea to make the next huge business hit. That is fantastic, but before you start throwing people and resources into your new obsession,...Read More

As a startup founder you are going to be hearing the word “no” all the time, so you better have thick skin and be prepared to deal with this. You can expect to be told “no” by candidates you want to hire and also from potential investors, customers, and partners. If your first instinct when...Read More

Entrepreneurship is really hard. There are going to be lots of difficult times that will test your resolve. A common trait of most good startup founders is a deep personal belief that you can do it. Self-confidence is critical to success building a business from scratch. Knowing you can win will sustain you in the...Read More

One of the worst parts of being a founder is that the job is 24/7/365. There is no punching out and going home when you start a business from scratch. Sure, there is down time and slow periods, but you need to be ready to be on call at all moments if you are going...Read More

In this post, I want to make sure you fully understand the economics. Every new founder thinks they are going to have a hugely successful exit and make millions, or even billions. However, the reality is that the early days of startup life are tough. You get to bestow the title of CEO and Founder...Read More

The best startups are usually run by a founder that has experienced a problem in their own life and is looking to solve that problem for themselves and others like them. A fire to find a solution and bring it to the world is a powerful driving force that can help a new business in...Read More

So, you’re thinking of starting a new business? Congrats! This is a very exciting time for you. Before you get into neck high water, I want to share some thoughts. Entrepreneurship is really hard. You will encounter significant roadblocks along this journey. Starting a business is not the same as taking a job at a...Read More

By: Brian Zwerner, Founder and President W3 Studio Published: February 11, 2023 Over the past few weeks, I shared some of my personal history to help you readers better understand why I launched W3 Studio, a non-profit venture studio in Atlanta to help diverse founders build their dream companies.  You can read about how my...Read More

By: Brian Zwerner, Founder and President of W3 Studio Published: February 7, 2023 In January 2023 we made the public announcement about the launch of W3 Studio, a non‐profit that will support diverse founders in Atlanta.  I recently shared the story of the people that helped my grandparents survive WWII and enabled their pursuit of...Read More